Mario Migliardi

YouTube Presentation link:   https://www.youtube.com/watch?v=0Vc7v1uqy_w&feature=em-upload_owner#action=share Links to an external site. 

Executive Summary:

Success in love and social networking sites

Methods:  There were 3 methods used in this research – surveys, interviews and a focus group.

For the survey, I posed 10 questions via survey monkey and got 45 responses back.

I interviewed 4 people with a set of 10 topical questions.

Lastly, the focus group was with 6 peers with a taped discussion surrounding the topic.

The biggest challenges for me were 1) coming up with the questions for each method, and 2) getting people willing and scheduled together.

Research question:  How do people use social networking sites, specifically Facebook to maintain their romantic relationships?

I asked a verity of questions about how people post on and react to Facebook specific to romantic relationships.

Hypothesis:  People who use social networking sites, specifically Facebook, have a higher satisfaction in their romantic relationship.

Findings:  It was clear from the survey and interview answers that people did not spend time intentionally posting or spending time on Facebook as a way of nurturing their relationship.

75% of people do like seeing when their significant other posts updates or photos with them included.

80% have the Facebook official status of “in a relationship.”

None of the data demonstrated that Facebook added any additional satisfaction to their romantic relationship, and the hypothesis was disproved.

The focus group, with more discussion, and therefore more data, did contribute more positive association to Facebook usage and significant other.  But still, there was no direct correlation to a higher relationship satisfaction.

The data gathered was very interesting in learning more about how people actually view Facebook as a more neutral way to engage with their significant other versus a way to make them more satisfied in their relationship.